Her Agenda And The Ad Council Promote ‘Pretirement’ Awareness With Stacked: Saving, Planning, And Playing With Intention

Her Agenda, the award-winning digital media platform, today announced a new collaboration with the Ad Council and AARP in support of the national This Is Pretirement campaign. The collaboration brings together editorial, digital, and live programming designed to spark a cultural shift in how women think about and prepare for retirement, culminating in a flagship panel event on Oct. 23 in New York City titled Stacked: Saving, Planning, & Playing With Intention.

The collaboration leverages Her Agenda’s trusted editorial voice and community reach to engage ambitious women around the strategies, resources, and mindset needed to plan with intention for their financial futures. Content published across Her Agenda’s website, newsletters, and social platforms will set the stage for the live event, which will convene thought leaders and experts in financial wellness, retirement planning, and women’s economic empowerment. Hosted by Emmy Award–winning journalist and Her Agenda Founder Rhonesha Byng, the panel will feature author and financial activist Dasha Kennedy, financial expert Lori Trawinski, and personal finance thought leader and author Jamila Souffrant.

The Stacked: Saving, Planning, & Playing With Intention conversation will be livestreamed across Her Agenda’s channels to extend the reach beyond the room, and post-event storytelling will include a highlight video and editorial recap capturing the most impactful takeaways. 

“Pretirement is about reframing the way women think about what comes next,” said Rhonesha Byng, Founder and CEO of Her Agenda. “Women need to be equipped to support ourselves, and that means having the strategy and resources in place to navigate whatever comes next with confidence. Collaborating with the Ad Council and AARP on this campaign ensures that the message reaches our community and also influences the broader cultural conversation.”

Through this work, Her Agenda, the Ad Council and AARP aim to reshape the narrative around retirement, moving it from a distant milestone to an intentional, ongoing process rooted in empowerment and long-term planning.

​​“Our collaboration with Her Agenda and AARP empowers women, delivering a message that’s both timely and transformative: Pretirement isn’t just a phase—it’s a mindset,” said Tracy Danicich, Vice President, Group Campaign Director at the Ad Council. “By equipping women with the tools to plan for their retirement intentionally, we’re helping to build a future where financial confidence and freedom are within reach for everyone.”