When Is The Right Time To Expand Your Business?
If you’re a business owner, there’s a good chance you’ve thought about expanding your business at some point or another. But, the big question is, when is the right time to do it? Growth and expansion is a common goal between many business owners, but in today’s world where people don’t have much money to spend, is it really even possible? While expanding your business isn’t necessarily going to be an easy undertaking, the rewards you could be reaping are so worth the time, money and effort. So, with that in mind, let’s take a look at some tips to help you turn your business into everything you’ve always imagined.
Consider allowing people to work remotely
Now, this might sound counterproductive, but hold tight. You’ll obviously need money to expand your business, whether you’re bringing in a new line of products or moving to a new location for more space. And, when people are working in your offices, you’re spending money on utilities like heating and electricity, as well as running the machines your team needs to work on.
If it’s possible, consider allowing people to work remotely. This will free up space in your office for any storage you might need as well as reduce the costs involved with running one. Not only that, if you’re having work done around the office, allowing people to work from home will prevent them from having any distractions from the noise of construction work.
If remote working isn’t possible but your business will be out of commission for a few days, consider asking your team to get involved with any moving of furniture or decorating to help things go a little smoother. Not only will they be thankful for the income during your expansion, but you can also cut the cost further by not having to hire movers or decorators.
Go old-school
Now, let’s talk about something old-school but oh-so-effective, leaflets. Yep, those colorful pieces of paper you might think are outdated are actually still rockstars in the marketing game.
Why? Because they’re tangible. In a world where everything is digital, handing someone a well-designed leaflet feels personal and memorable. Plus, with professional leaflet printing services available, you can create eye-catching designs that practically beg people to check out your business.
When creating a leaflet, keep these tips in mind:
- Design matters: Use bold headlines, high-quality images, and clear fonts. It’s all about grabbing attention.
- Keep it concise: Nobody wants to read a novel on a piece of paper. Stick to the essentials.
- Add a CTA: Whether it’s a discount code, a website link, or an invite to your store, make sure your leaflet encourages action.
Distribute them strategically! Pop them into mailboxes, leave them in coffee shops, or hand them out at events. Simple yet effective.
Always prioritise safety
As a business owner and employer, safety should always be high on your priority list. However, it’s especially important when there’s work being carried out on your business premises. While you might have external contractors that can supply their own safety equipment and clothing, it’s your responsibility to make sure that everyone else is safe from harm too. That means you need to put in place some safety measures like high visibility jackets, hard hats, safety harnesses and even by making sure that people wear safety boots.
It might seem like a lot and maybe even an overkill, but not only will you be preventing people from getting hurt while work is being carried out, but you’ll also be protecting yourself from any potential lawsuits. Remember to have signage around the premises to warn people of potential hazards as an extra precaution.
Prepare for new products and services
Business expansion can quite literally mean moving to a bigger location or opening up a second store. However, now is the perfect time to dig out any product or service ideas that you’ve got tucked away. The expansion of your business is likely to become the talk of the town, and if you don’t have anything new or exciting to offer your customers, there’s a good chance that the buzz will quickly fade. And, if you can bring a completely unique product or service to the table, you can pretty much guarantee that people will be lining up to get a slice!
[Editor’s note: This article has been written by one of our trusted partners.]