Squarespace Doesn’t Want To Build Your Website For You (And That’s The Point)
It’s 11 p.m. on a Tuesday and after doomscrolling for a couple of hours, you realize you finally have an answer to that question. The answer is you and your business idea. At this moment, the time to act is now before overthinking gets in your way. You’re excited and you’re ready to launch sooner rather than later. But then you remember the part you absolutely hate: building a website.
For many entrepreneurs, templated website builders have made life so much easier. But the ease of those websites also provided a “sea of sameness.” Everywhere you look you can name the template because it has the same layout, same buttons, same stock images, same about us page, recycled again and again.
With this business idea, you know you need to be different. You also know you don’t have the patience for a blank canvas tonight. Lucky for you, you don’t have to with Squarespace.
The same platform known for quality website design has a new approach to bring ease to launching a website utilizing artificial intelligence, also known as AI. Squarespace Blueprint AI takes a conversational and personalized approach to starting the design process instead of simply assuming what you want. Blueprint AI is trained on Squarespace’s design expertise, generating sites that are fully customizable within the powerful, flexible Fluid Engine editor.
It starts with asking you questions like what is your site about? What are your goals? What kind of brand personality do you want to project? Then you get to select everything that comes with it including color palettes, font appearance, the tone for your copy, even suggested imagery.
What you end up with is something just as unique as your business idea with over 1.4 billion unique design combinations that have been pre-vetted by the Squarespace design team, meaning you get an elevated, launch-ready foundation, meaning fewer time-consuming revisions later. Moreover, with Squarespace, you get to see a live preview every step of the way. Squarespace Blueprint isn’t designing for you, it’s designing with you.
What sets Squarespace Blueprint AI apart from the rest, was shared by the company’s chief product officer when Blueprint was named one of TIME’s Best Inventions of 2025, “We wanted to make sure the user felt AI was enhancing their story, but wasn’t taking over for them.” At its core, support and enhancement are key to the user experience.
There are plenty of tools on the market designed to get you from point A to a published website in record time. But what many of them fail to realize is that every person coming to their platform is someone with a vision. Most with a voice who knows exactly what they want and what they don’t want but they just aren’t quite sure how to execute it. Because of that Squarespace has found its lane.
Squarespace Blueprint is simply here to make things easier for you, so that the gap between saying “I have an idea” and presenting that idea to the public becomes frictionless and still visually powerful. When you jump back in bed at 1 AM you can be rest assured knowing that you are ready to share your business idea with the public.
Ready to see what Squarespace Blueprint AI can do for you? Get started with a free trial, then use code HERAGENDA10 for 10% off a new Squarespace plan.
[Editor’s note: This content is sponsored by Squarespace. All editorial views expressed are the author’s own.]
