The New Online Networking Rule Women Are Following

Many women are reevaluating their online networking strategies. Instead of focusing on reach, which is building large lists of contacts, they are prioritising depth, which includes cultivating relationships that are more intentional, trustworthy, and mutually supportive. This shift reflects growing recognition that deep, quality connections often lead to more tangible career opportunities than a long list of superficial acquaintances.

Reach refers to the sheer number of contacts or followers someone has. While a large network can increase visibility, reach alone doesn’t guarantee meaningful interaction or real advancement. Depth, by contrast, means forming relationships based on shared goals, genuine engagement, and ongoing support. Recent research shows that many women professionals find traditional networking events and broad outreach less effective at building the strong ties they need for career growth. For example, a 2025 Canadian report featured in Business Wire found that 67% of women professionals feel traditional networking doesn’t help build strong connections, and that many seek more tailored, supportive environments for relationship-building.

Here are four practical tips for women to prioritise depth in online networking. 

Start by listing out what you want from networking, whether it’s mentorship, collaboration, or professional support. Being clear about your purpose helps you focus on connections that align with your goals rather than collecting contacts aimlessly. According to Executive Coach Natalie Brown, targeted networking helps create more meaningful interactions because you engage with people whose experiences and insights genuinely matter to your career growth.

Networking isn’t only about what you can receive; it’s about what you can contribute. Women who lead with generosity, often offering advice, introductions, or resources, lay the foundation for trust and reciprocity. According to the Women in Tech Network, a give-first approach fosters stronger relationships because it centres on collaboration and shared benefit. Cultivating this mindset helps networks grow organically rather than transactionally.

Depth requires active participation over time. Rather than briefly connecting and vanishing, make a point to engage regularly with your network. Join women-focused online communities and participate in discussions. Attend virtual events not just to listen, but to contribute your perspectives and follow up with individuals you genuinely connect with. Natalie also confirms that interaction builds rapport and helps relationships flourish.

After an online event or initial interaction, send a follow-up message that references specific points from your conversation and suggests a next step, whether that’s a future chat or sharing a relevant article. Thoughtful follow-ups signal respect and interest, helping transform a fleeting connection into an ongoing relationship. This small step often makes the difference between a forgotten exchange and a lasting professional bond.