The Role Of Technology In Empowering Women Entrepreneurs

Women-owned businesses now represent 39.1% of all businesses (over 14 million) and employ 12.2 million workers, generating $2.7 trillion in revenue in the US, according to University Research Park.

In addition, e-commerce sales reached $1.19 trillion in 2024, which is more than double the $571 billion recorded in 2019, as per Sellers Commerce. As the U.S. e-commerce market isn’t demonstrating any major signs of slowing down, women entrepreneurs are positioned to capture a significant share of this expanding digital marketplace.

The following examples illustrate how today’s women business leaders are harnessing technology to build thriving enterprises while maintaining a healthy balance of career and home life.

Digital platforms provide immediate access to active customers who are already engaged in purchasing behaviors. This eliminates the need for businesses to build customer acquisition systems from scratch. From an entrepreneurial standpoint, this not only creates inexpensive access to those who may not have a large budget, but it also streamlines the ongoing process. 

“As a woman with no traditional work history for the previous 23 years, and no entrepreneurial experience, I’m certain that in another age I would have had a lot of doors slammed in my face had I tried to open a brick-and-mortar shop,” said Dawn LaFontaine, founder of Cat in the Box. “I probably would not have been able to secure a business loan, or a lease.”

“Digital platforms, like Shopify, Amazon, and Faire, allowed me to open my virtual doors almost immediately,” Dawn said. “Digital tools and apps, like my email marketing program, and social media pages, allowed me to reach a worldwide audience without any go-betweens.”

Since using these platforms, Dawn’s business revenue has increased to over 84% in the last year and is expected to double this year. 

Before remote-first operations became mainstream, many women faced an unspoken ultimatum, which is to choose between professional growth or being physically present for family obligations. 

“As the founder of a digital agency with 80% women on the team, I’ve seen firsthand how remote work became the single most powerful tech-driven shift for women in business,” said Asia Solnyshkina, founder and CEO of ProSense.Digital. 

The pandemic didn’t just normalize Zoom calls, it broke the mold that forced women to squeeze career ambitions between school pickups and societal expectations.

“We use JIRA, Slack, cloud platforms, and security tools to run cross-border teams,” Asia said. “What matters isn’t where someone works, but how they deliver and stay connected.”

This digital infrastructure creates a work culture where entrepreneurs can operate on their own terms without sacrificing productivity or presence.

With cloud collaboration tools, virtual assistants, and automated financial software, entrepreneurs can structure their business operations to support personal well-being and smart scalability without it taking additional time out of the work day. 

“Women entrepreneurs can now access sophisticated market analysis, content creation, and customer insights that were once exclusive to companies with massive marketing budgets,” said Dana Mahina, founder of Bloom Women’s Group Coaching. “It’s not about having the biggest team anymore — it’s about being strategic with the tools available.”

By having greater access to these tools, entrepreneurs are also granted the resources they need to make informed decisions to scale the business in line with its individual growth. 

The use of AI is quickly becoming an indispensable member of the modern business team. For founders and marketers, AI is now functioning as a highly efficient, always-available personal assistant that accelerates outreach, enhances creativity, and saves precious time.

“We use ChatGPT and Clay to create personalized first lines at scale for our marketing campaigns,” said Esther Kiss, CEO of Born to Influence. “Claygent is also a great tool that can do online research for us to help customize our marketing copy. We’re able to send over 1,000 personalized emails per day because of this technology.”

In the past, this level of customization would have required a large team of marketers or virtual assistants spending hours combing through data and drafting messages.

“ChatGPT is great for helping with ideation for social media content, and its deep research tool allows us to find trending news and themes that can help us formulate media pitches,” Esther said.