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The State Of Women Owned Businesses

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Feb. 15 2013, Published 11:49 a.m. ET

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This week, The National Association of Women Business Owners released a fun and informative infographic detailing the results of polling 550 women about their business.

They found 66% of women business owners to be more optimistic entering 2013 than 2012. There’s also a prediction by an outstanding 85% of women that other women will start their own business in 2013.

Top issues for women include most notably what seems to be the top issues for any business person: the state of the economy, business tax issues, health insurance costs, and access to a quality workforce. (hint, hint, some of them should post their job listings in our opportunities section!)

When it comes to marketing, websites top the list of priorities with 85% saying they’re going to invest in that, followed by social media, SEO, mobile and e-commerce.  Shockingly, only 44% consider social media marketing and SEO to be the future of small business marketing. They also tend to find LinkedIn more valuable than Facebook and twitter.

Check out the full infographic by clicking here. 

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