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Women Entrepreneurs On Why It’s Important To Separate Business And Personal Finances

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June 5 2025, Published 10:00 a.m. ET

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According to the Consumer Financial Protection Bureau, business owners are reported to have higher income, savings, and wealth generating capabilities. However, their business revenue also often relies on personal assets and consumer credit to fund their expenditures.  

The women entrepreneurs featured here have built successful companies and navigated complex financial landscapes. Through podcasts, interviews, and social media, they’ve shared proven strategies for maintaining clean financial boundaries that protect both personal wealth and business assets. Their collective wisdom reveals that financial separation isn’t only about compliance, but it’s also the foundation for sustainable growth, professional credibility, and data-driven decision-making that enables businesses to scale with confidence.

1. Amy Porterfield 

An online marketing expert and host of the “Online Marketing Made Easy” podcast, Amy Porterfield frequently discusses business financial management. 

In one of her podcast episodes, she emphasizes the importance of treating your business like a real business from day one, which includes maintaining separate bank accounts and credit cards.

“When there’s clarity, there’s revenue,” she said.

Amy has shared that mixing finances can create tax complications and make it difficult to track business profitability accurately.

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2. Jenna Kutcher 

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Host of the “Goal Digger” podcast and successful entrepreneur, Jenna Kutcher actively empowers women to start businesses they’re genuinely passionate about through expert advice and strategies. She advocates for proper financial systems and has discussed how keeping finances separate helps entrepreneurs understand their true business performance and make better strategic decisions. She emphasizes that financial clarity leads to better business decisions.

In a blog post, Jenna said separating business and personal finances is one of the best strategies to implement as an entrepreneur.

“Once you have everything separated out, you’ll be able to better see how much money your business is bringing in every week, month, and year, which will make it so much easier to handle business finance responsibilities and pay yourself routinely,” she wrote.

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3. Marie Forleo

Business coach and author of “Everything is Figureoutable,” Marie Forleo has discussed financial management principles extensively. She advocates for proper business structure and financial separation as fundamental aspects of professional business operations.

“When I started my business, I worked 4 or 5 part-time jobs at a time to be able to afford what I needed to get my company off the ground, to not be desperate for clients, and to not go back into debt,” Marie said in an interview.

By building business revenue separately, owners can see what they have available to reinvest into their companies. 

4. Haley Sacks

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Haley Sacks (also known as MrsDowJones) is an American entrepreneur. One of the first financial influencers, she is the founder and CEO of Finance is Cool, a media company and educational platform where she helps her audience in having their money work for them. 

Aside from only separating funds, it’s also equally important to effectively manage how the income is being allocated to grow.

“It does not matter how much money that you make, it matters how much money that you keep,” she said in an interview. “So this is why we see teachers who are making $40,000 a year, then they die and you realize that they have like these huge investment accounts because they’re just really good at managing their money.”

5. Rachel Rodgers

Rachel Rodgers is an eight-figure business owner and author of “We Should All Be Millionaires.” Her book was written to guide readers to not only earn more, but also build generational wealth, and gain economic power. 

Failing to establish clear boundaries between business and personal finances becomes an active choice to remain financially stagnant.

“A broke-ass decision is the opposite of a million-dollar decision. A broke-ass decision is any decision that costs you money and eliminates your options, makes you feel stuck and trapped, steals your time, depletes you, or just makes you feel like garbage,” Rachel said in an interview with Forbes.  

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By: Taylor Bushey

A New Yorker turned Londoner, Taylor Bushey is a motivated business professional who has worn several career hats over the last few years. After leaving her most recent employment journey in the financial industry, she has re-engaged with her roots of writing, marketing, and content creation. She’s now a full-time freelance writer and content creator. Taylor covers lifestyle, careers, fashion, beauty, home, and wellness. Her work has been featured on CNN Underscored, Cosmopolitan, FinanceBuzz, Apartment Therapy, The Kitchn, and more. If she's not sipping an iced latte and writing away in a local coffee shop, she's most likely thrift shopping for a cool, rare find or planning out her next travel itinerary.

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