5 Women Driving Innovation In Wellness Culture

Wellness culture is no longer defined solely by trends and fad diets; it’s becoming a rigorous, evidence‑based movement shaped by women who are pushing boundaries in health, technology, mindfulness, and self‑care. According to recent industry analysis reported by Forbes, women are now leading a wellness renaissance that combines hormonal intelligence, personalized health strategies, and emotional well-being as cornerstones of modern wellbeing culture.

These innovators are not just building brands, as they’re redefining what wellness means for women around the world. Here are five women to watch and learn from in 2025.

Katerina Schneider has transformed how many people think about daily nutrition and supplements by building Ritual into one of the leading science‑driven wellness brands tailored to women’s health needs. Starting with prenatal vitamins, Ritual’s clean, traceable formulas aim to fill nutritional gaps often ignored by traditional supplements.

Katerina’s approach emphasizes transparent science and ingredient traceability, challenging a fragmented industry and empowering women to take control of their nutritional well-being.

Tania Boler has been at the forefront of femtech innovation with Elvie, a company dedicated to solving real, practical challenges women face throughout life, from postpartum care to pelvic health support. In 2025, Elvie continued releasing advanced health‑focused products designed to give women smarter tools for wellbeing.

Tania’s work has helped normalize conversations about women’s bodies and driven demand for smarter, user‑centered health tech, which is a critical leap forward in wellness culture.

Health coach and founder Suzy Glaskie pivoted from a long career in PR to launch Peppermint Wellness, a functional medicine‑inspired coaching service that empowers individuals to take back their health through personalized lifestyle changes.

Her role highlights the rise of coaching and functional wellness models that treat clients holistically,  addressing stress, nutrition, sleep, and emotional well-being.

Erin Moroney’s Nibble Protein marries wellness with sustainability, offering protein products designed for both nutritional quality and minimal environmental impact.

Erin’s success demonstrates an important shift in wellness culture: women leaders are championing products that are good for the body and good for the planet, reflecting rising consumer demand for ethical, thoughtful brands.

Model Jasmine Tookes and entrepreneur Sabrina Castenfelt launched Brunel, a wellness‑focused beauty brand that uses data‑informed, plant‑based formulations, including body oils designed for emotional well-being, relaxation, and mindful self‑care. 

Their collaboration shows how wellness culture is increasingly merging beauty and health, where emotional balance and stress management are treated as part of holistic wellbeing.