The global crisis caused by the pandemic and global financial instability has led to a decrease in wages and an increase in unemployment rates around the world. For some people, this was an occasion to think about starting their own business with minimal investment and implementing their ideas and plans. The article covers how to be realistic when starting a business from scratch, how to write a business plan, how to register a company, and more.
1. Choose a niche.
It is very difficult for most people to make a choice when it is offered too much. And there are a lot of choices in business. You can immediately dismiss some as unsuitable, but still, there will be many options to choose from. Therefore, to facilitate the task, it is recommended to make a list of ten areas that would be close to you in terms of interests or skills. Then analyze each one, filtering out the less suitable ones. What is all this for? For you to succeed in the future. It’s no secret that if you do an uninteresting business, then the efficiency will be several times lower. Another tip when you make a list, do not first try to analyze how much you can earn from it. In the first stage, focus on what you can do and how much you like it.
2. Study the market on the chosen topic.
Now that you have decided on what you would like to do, it’s time to study the market in this direction. The first step is to get acquainted with competitors in this area. The more you learn about them, the deeper the picture of the market you will be able to see. In general, you can start by just visiting all the establishments, or get acquainted with the prices, site traffic, and other things that will give you some information. Your task will be to understand what is on the market a lot, what is missing, what can be offered, and what to count on.
3. Create a unique selling proposition.
You can go the easy way and not offer anything new. Just take the most effective of what is and offer consumers, hoping to “leave” on simple diligence. It is possible, but it takes a long time and requires additional costs because you will have to put a serious emphasis on advertising to stand out among the same. In addition, existing market players will always have an advantage. Therefore, you should think about what you can do better and more profitable for the consumer in order to attract attention right away.
4. Write a business plan.
A business plan is an extremely important part of any business, which, with the proper competent approach, can prepare you for a convenient and transparent platform for successful growth. The fact is that the business plan is not just a formality but also your “dissertation” on the topic “how can I achieve success in this business.” It does not matter that it is only for you (if you are not looking for an investor). A detailed cheat sheet with detailed steps, expectations, forecasts, warnings, and backup plans will do the trick and give a noticeable boost to your business.
5. Register your business.
Today, small and medium-sized companies register their business on their own. Collection of business papers, drawing up protocols, and registration takes an average of one and a half to two weeks. For some applications, special address abbreviations are used, which leads to difficulties in filling out. However, there is a solution that allows you to reduce the time for the procedure – remote registration. Needless to say, registering the company is a key point in doing business, protecting a businessman from large fines and criminal liability for illegal activities. Legitimate entrepreneurship provides its customers with guarantees, allows them to conclude transactions with large commercial structures, and has legal protection and the opportunity to receive grants, benefits, and subsidies from the state.
6. Get to work.
At this stage, you may encounter an obstacle that can be called “the pursuit of the ideal.” The fact is that many people prefer to think out everything to infinity in their heads. By doing so, you will only harm yourself. It is possible and necessary to make adjustments to the business plan, but it is advisable to do this after certain specific actions. Divide everything into stages. Pass the first stage, and then sit down and analyze what has been done, what needs to be changed in the plans, and how the next stage will change.
7. Conduct analysis and practice error correction.
We already discussed that after each stage it is necessary to analyze the work done, the results, and their coincidence with the original plans. Adjust further actions based on this. If you do this constantly, you will be able to move in the right direction, accepting the experience of your own mistakes and new knowledge gained in practice. This applies to the entire business. After you achieve a result, or vice versa, after performing actions that should have led to a certain result, but for some reason did not, you need to do analysis and correction. Within the framework of the entire business, this will allow you to come to the correct scaling.
Starting your own business is not easy, but if you take this matter seriously and responsibly, then the project being implemented will definitely be successful. If you apply all the tips presented in the article, then in the process of opening your own business, you will not encounter serious problems.
This article was written by Peter Palladino and originally appeared on Your Coffee Break.