TV reporter turned in-demand social media strategist to the stars, Katie Love, joined #HerAgendaLive to discuss how businesses and brands can best leverage TikTok. The Love Social Media owner and founder saw how women in business were underestimated, undervalued, and pushed aside. Combining a desire to center women’s voices with the idea that social media can create positive relationships, Love Social Media was born to help women-led brands reach their larger business goals.
When asked for the secret sauce to growing on TikTok in 2022, Love shares the importance of niche-ing down, understanding your audience, and utilizing editing apps to elevate content and consistency. She addresses how to pitch to both brands and influencers and her tried and true formula for setting fair rates.
Watch the playback of our Instagram Live in the video above for more gems from Love and learn how you can get a free social media audit from Love Social Media.