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How To Balance Everything When You’re A Serial Entrepreneur

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Dec. 19 2024, Published 8:00 a.m. ET

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As a serial entrepreneur, you might find yourself struggling to balance multiple projects or maximize your time. According to Yelp’s Sheconomy Trend Report 2024, women-owned businesses are growing rapidly and serial entrepreneurs are facing increased workloads and high error rates.

Here are five tips to help you manage:

Consider Hiring Full-Time Staff.

If you find that you are spending more of your time managing the daily tasks for each of your businesses rather than focusing on long-term strategies, or are experiencing inconsistent results, missed deadlines or burnout, it’s probably time to hire full-time staff so you can delegate and refocus.

If you are experiencing some of these issues, check out our list of five signs it’s time to hire full-time staff.

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Embrace Digital Marketing Tools.

Leaning into utilizing digital marketing tools can help serial entrepreneurs tackle increasingly competitive industry landscapes. Entrepreneurs can harness the power of social media to increase awareness of their business or product, find and maintain a customer base and lean into the potential for viral marketing strategies.

If you are interested in learning more about how to automate your marketing through email, SEO and social media tools, checking out our list of digital marketing essentials every entrepreneur should know.

Outsource Tasks To Improve Efficiency.

Serial entrepreneurs often juggle multiple tasks for multiple businesses at the same time, which eats up a lot of valuable time for bigger picture projects. Outsourcing can help free up time, improve efficiency and reduce stress. One of the easiest ways to do this is through outsourcing the basic administrative tasks such as scheduling or data entry. Other outsourcing options include utilizing an external accounting or financial management firm to handle bookkeeping and payroll efforts.

If outsourcing feels like it might be the right choice for you and your multiple businesses, check out our advice on reducing stress through outsourcing.

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Elevate Your Leadership Game.

Improving your leadership skills can help you become more adept at managing multiple tasks, teams and stressors while keeping your businesses afloat. Start by investing in leadership training and education to help you improve your communication and team management skills.

If you are interested in learning more about the benefits of leadership training, we’ve pulled together three key actions to help you improve your leadership skills.

Prevent Burnout Through Self-Care.

Burnout, which includes exhaustion, depletion, mental detachment or decreased productivity, is a real risk for serial entrepreneurs. While many people can manage some of these experiences individually, when they add up they can cause real problems and prevent you from being productive at work.

If you are concerned that you might be headed for burnout, check out these five signs and what you can do to handle it. If you’re already facing burnout, we’ve pulled together a list of apps that are tailored for women’s needs that offer emotional, physical and holistic support to prioritize your well-being.

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By: Gillian Smith

Gillian Smith is a professional communicator by day and night, leveraging more than a decade in the news industry to share stories that have a positive impact on society. Gillian believes everyone has a story worth telling, and she has made it her professional mission to tell those stories in a responsible way. Gillian received a BA in journalism from Ithaca College and a Master's in Journalism Innovation from Syracuse University. She is currently the director of external communication and media relations at Suffolk University.

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