How To Stand Out On LinkedIn: Personal Branding Tips For Women
LinkedIn isn’t just a digital resume — it’s a powerful platform to grow influence, land high-paying opportunities, and connect with the right people. More women are discovering the business potential behind their personal brands.
As the creator economy evolves, we’re witnessing the rise of the “B2B influencer” or “business creator”— those who monetize their expertise by producing content for and selling directly to companies or professionals.
A recent report found that 83% of business creators see high revenue potential in their work. They’re building authority, creating new income streams, and landing partnerships that align with their goals. And many of them are using LinkedIn to make it happen.
So, how do you show up, get noticed, and build a brand that feels real — not robotic — in a world full of AI-generated noise? Here are six tips from experts to help you get started.
Keep A Curated Content Bank Ready
The fastest way to stand out is by showing up consistently and professionally. One of the best tools? A personal content bank.
Unlike generic stock photos, creating your own custom content helps your brand feel personal and polished. I always recommend organizing quarterly brand shoots to keep your visuals fresh.
Your content bank becomes a ready-to-go resource for posts, articles, and updates — making it easier to show up consistently while staying on-brand.
Pro Tip: Build a ready-to-go folder of headshots, b-roll, testimonials, and branded graphics. Future you will thank you.
Start A Signature Series (And Stick to It)
The best creators on LinkedIn don’t just post — they build series their audience looks forward to. Series content works because it builds familiarity Your audience knows what to expect, and you become known for that topic.
Whether it’s a weekly tip, video, or Q&A, create a recurring format that positions you as an expert and keeps people coming back. Use LinkedIn’s creator tools like Newsletters or LinkedIn Live to expand your reach. These features help you show up where it matters — right in your network’s inbox or feed.
Treat Your Tagline Like SEO
Think of your LinkedIn tagline as search engine gold. Your tagline should speak directly to the people you want to find you — whether that’s clients, collaborators, or press.
“Always update your LinkedIn tagline — that line under your name,” Jayde I. Powell, business creator and host of #CreatorTeaTalk, said. “Those keywords should reflect the audience we’re trying to reach on LinkedIn because it acts as SEO when people search for experts or candidates. I update mine every quarter to reflect the audience I want to reach and the work I’m focused on. If I’m leaning into partnerships, I add ‘LinkedIn Influencer.’ When I wanted to attract more freelance work, I added ‘Freelance Social Media Strategist.’”
Optimize The Featured Section For Call-To-Actions
Don’t sleep on your Featured Section — it’s premium real estate.
“The beautiful thing about the featured section is you can link anything you want,” Jayde said. “Use it to drive traffic — link your website, newsletter, or podcast. On my profile, I have a direct CTA to subscribe to my newsletter. It’s one of the first things visitors see.”
You can upload samples of your work via external files and links or repurpose content posted on your LinkedIn profile. Ask yourself: What do I want someone to do after reading my profile? Then, make that action easy.
Niche Down And Own It
The more specific your brand is, the more powerful your positioning becomes. Generalists get lost, but experts get the bag.
“Own your micro-niche,” Tonya McKenzie, PR and personal branding expert at Sand & Shores, said. “Women who niche down see 3X more engagement on LinkedIn. Be specific — don’t just be a ‘Marketing Strategist.’ Be the ‘Go-To Storyteller for Women-Led SportsTech Brands.’ Make your niche clear in your headline, bio, and content.”
Bonus Tip: Use AI for brainstorming — but don’t lose your voice.
“Share client wins, behind-the-scenes struggles, and lessons learned,” Tonya said. “Authenticity wins in an AI-heavy feed.”
Lead With Heart, Not Just Highlights
Ava Beilke, social media strategist and founder of Paragon Social, said connection beats perfection.
“Take a heart-centered approach,” she said. “People may not immediately relate to what you are sharing or what you’ve achieved, but they’ll likely resonate with your ‘why.’”
Share what’s on your heart, and you’ll build deeper connections. Being transparent builds trust—and trust builds community.
