Call Tracking: What It Is And How To Use It For Your Marketing Agency

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Jan. 12 2023, Published 8:00 a.m. ET

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Are you looking for new and effective ways to boost your marketing agency? If the answer’s yes, you should consider the range of benefits that come with call tracking software.

In this article, you’ll learn what call tracking software is, how it’s used, and why it’s the perfect tool to implement in your agency. Read on to learn more.

What is call tracking?

Call tracking is a marketing analytics software that your marketing agency can use for each of your clients.

Not only can you track the inbound inquiries your clients receive, but with an expert call tracking company, you’ll also receive extensive data surrounding customer engagement throughout your marketing for the client.

The data gathered can help you analyze every area of your marketing efforts for the client, revealing a clear and accurate picture of how effectively they’re generating leads and sales.

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How is call tracking used?

When using call tracking, you’ll have access to a variety of data on your client’s customer calls.

This can include things such as:

  • the area code of callers
  • caller phone numbers
  • ring duration
  • call abandonment rate

On top of this, the software will provide the most detailed and beneficial metrics to help you analyze customer engagement across your client’s marketing sources.

Examples include:

  • Marketing activities delivering inbound enquiries: When clients receive any inbound enquiries from customers, you can trace which activities helped funnel the customers to this enquiry.
  • Calls resulting from different activities: Each time a customer calls your client, you’ll know which activities were responsible for driving the call.
  • Website visits from marketing sources: You’ll be able to see which marketing sources customers are interacting with, before they visit your client’s website, such as the referral website, for instance.
  • Any important keywords picked up in a call: If there are certain keywords which are relevant to your client’s business, you can use the software to pick up the mention of these words in customer calls.
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Here are some of the many reasons why your marketing agency needs to implement call tracking software:

You can give clients full marketing visibility.

With the detailed insights and reports from your software, you can use this to create customer journey maps for your client.

These will reveal the journeys of every customer as they interact with your client’s business. They will show which areas of their marketing are most effective at generating leads and sales.

With a more accurate picture of the strengths and weaknesses in your marketing for the client, you can take the best approach to enhancing their efforts.

On top of this, you can give them full visibility to see the increase in leads and sales you’ve created for them with your services, further proving your capabilities as an agency.

You can boost engagement with clients’ businesses.

In addition, you can use the software to boost the engagement your clients receive from customers.

After you identify the areas of their marketing generating the most leads and sales, you can then assess which aspects make these activities more engaging.

As a result, you can then replicate these elements in any new activities you create for your clients, so they share the same level of engagement. For instance, this could be the inclusion of a call to action that leads customers to a call.

With more activities delivering high engagement for your client, this won’t just increase the number of leads and sales, but also improve their return on investment

This article was written by Indiana Lee and originally published on Your Coffee Break.

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