Embracing Authenticity And Building Your Empire With Luvvie Ajayi Jones

In this exciting episode, we chat with the hilarious and insightful Luvvie Ajayi Jones, a New York Times bestselling author, speaker, and digital strategist. Luvvie talks about her journey from starting a blog as a hobby to becoming an influential voice at the intersection of comedy, activism, and tech. She opens up about the challenges of building her brand, how she overcame burnout, and the importance of assembling a team to support her vision. Luvvie also shares practical tips on delegation, managing multiple platforms, and using humor as a tool for advocacy. This is a must-listen for anyone seeking to turn their passion into a purpose-driven empire.

• Dominique introduces Luvvie Ajayi Jones, outlining her career as a digital strategist, bestselling author, and advocate.

• Luvvie reflects on how blogging started as a hobby and transformed into a career.
• The role of comedy and activism in her writing and public speaking.

• Luvvie shares how she balances her various ventures like Awesomely Luvvie, Awesomely Techie, and her non-profit The Red Pump Project.
• The importance of building a team and delegating tasks, including hiring a managing editor and assistant.

• Luvvie discusses her experiences with burnout and how she learned to let go of control.
• Tips on setting boundaries, time blocking, and scheduling work to avoid exhaustion.

• Luvvie explains how she uses humor to engage in tough conversations around social justice and activism.
• The delicate balance between being authentic and addressing serious topics.

• Advice on hiring an assistant even if you can’t afford one immediately.
• How Luvvie transitioned from running everything herself to managing a team of people who support her brand and projects.

• Luvvie talks about the importance of trust and learning to delegate, including giving up control of her inbox and scheduling.
• The significance of finding the right fit for your team based on personality and skills.

• Insights on how Luvvie built a loyal community through authenticity, relatable writing, and transparency.
• How she nurtured a space where followers engage in thoughtful and respectful discussions.

• Practical strategies for managing overwhelming workloads, including using apps like Wunderlist to organize tasks.
• The importance of prioritizing tasks and being kind to yourself when deadlines aren’t met.

• Luvvie shares her thoughts on privilege, the reality of taking risks, and how not everyone can afford to quit their jobs to pursue dreams.
• How she planned financially before taking a leap into full-time entrepreneurship.

• Dominique thanks Luvvie for her time, and Luvvie reflects on the joy of embracing authenticity and evolving in her career.
  

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[Editor’s note: This episode uses audio from an interview that published in January 2021. ]