The Blueprint For Small Business SuccessBy Your Coffee Break
Jul. 22 2021, Published 4:55 a.m. ET
As we emerge from the turbulence of pandemic life into a relative state of normality, having the inside scope on business dynamism could be more invaluable than ever. The secrets to small business prosperity are simple practices that can be mastered. We’ve compiled a list of our top strategies to help propel your company to a more fruitful future.
Use Social Media to Stay Top of Mind
Marketing is a crucial tool for any business. Staying top of mind is an effective way to retain your edge in highly competitive markets. Marketing is the art of understanding your customers’ needs, educating them, nurturing their loyalty to your brand, attracting new leads, and getting them to do business with you too.
Marketing is a delicate dance, a choreographed display of persuasion existing nowadays across various platforms and in different mediums. Not all marketing strategies lead to outright sales, but if you trust the process and remain consistent enough, the sales will eventually follow.
Social media has become an untameable animal, with studies showing that nearly 50% of the world’s population now uses it – that’s over 3 billion users worldwide. So, the best thing to do is feed the beast and capitalize on its potential to reach large audiences and expand your brand awareness.
Outsourcing social media services is the best way to utilise your time and inject expertise strategy into the delivery of your messaging. Get a team of digital gurus to handle your socials. As a business owner, you should be spending your time thinking about the macro perspective of your business and its future. This is the most effective way to stimulate growth.
Focus on Customer Service
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”– Jeff Bezos
Customer experience has fast become a top priority for businesses and the trend looks set to continue. Customers no longer base their loyalty on price or product. Instead, they stay loyal to business based on the experience of engaging with them.
Research has found that 93% of customers are likely to make repeat purchases from companies that offer excellent customer service, with 68% of consumers willing to pay more for products and services when a brand excels in this department.
Loyal customers are easier to sell to, so it would be advised to make exceptional customer service a priority and a pillar of your long-term strategy. Assess your current customer service and make the necessary changes to ensure that your small business is providing superior service to that of your competitors. You may need to invest in staff training, revamping your return policy, or improve your response times to promptly attend to customer queries.
Build Your Online Presence
A professional-looking website is essential for all small businesses. This online space often facilities a customer’s first interaction with your brand, and as we all know, first impressions are everything. A basic website should describe who you are, what you do, and allow potential customers to contact you.
Not only do you need to be looking good on desktop, but this should be translated to mobile too. Stats reveal that 85% of adults think that a company’s website should be as good or better when viewed on a mobile device than its desktop version.
Find and Retain the Right Employees
You are only as good as your team. Attracting and retaining the right employees can help you realize your company’s vision. While hiring and training employees every other week might be business as usual for fast-food chains, most successful companies opt to hire quality staff and keep them in the long term. Much like it’s easier to sell to customers who are already loyal, it’s also easier for experienced staff to be more productive over those who still need to learn the ropes.
Find an acceptable level of work-life balance by getting enough sleep, taking time for family and friends, and getting regular exercise. Don’t sacrifice your mental or physical health, family bonds, and friendships to pursue your business goals. Keeping a balance in your life will allow you to stay healthy and help your business to prosper in the future. Look after yourself; you are the driving force behind your business. Don’t burn yourself out warming up; building a successful business is a marathon, not a sprint.
Now that we’ve spilt the beans of what’s most critical to get your small business firing on all cylinders. It’s time to start implementing your plans for business domination.
This post was written by Sophia Anderson and originated on Your Coffee Break.