Lasting Empires: A Look At Jennifer Lopez’s Impressive Business Portfolio

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Jun. 20 2024, Published 8:00 a.m. ET

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In the entertainment world, it’s common for celebrities to capitalize on their influence and talent through multiple income streams. After all, building an empire that boosts generational wealth is paramount, and it’s a practice Jennifer Lopez knows well. From cosmetics to startups, J.Lo’s business portfolio showcases her versatility and willingness to step outside of the box. Her hard work has paid off, skyrocketing her net worth to $400 million as of 2022. Keep reading for insight on how J.Lo has become an accomplished businesswoman.

Jennifer Lopez’s Diverse Ventures

You may know J. Lo from her music or her movies, and for good reason. In January 2001, the entertainer was the first Latina actor to earn over $1 million for a film. In addition, she’s the first woman to have a No. 1 album and a No. 1 movie in the same week. From 2016 to 2018, during her Vegas residency, she became the sixth highest-grossing performer of all time and the top-grossing Latin artist. All 120 shows raked in $101.9 million. She’s made her fame into a fortune worth bragging about. Let’s explore her many income streams.

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Clothing And Fragrance

Ahead of the crowd, the multihyphenate was one of the first celebrities to launch a clothing line in April 2001 with JLO by Jennifer Lopez. She then debuted her keystone fragrance, Glow by J. Lo, in September 2002. Per WWD, Jennifer earned $2 million in retail sales from 25 perfumes. She’s since expanded her scent conglomerate to 33 perfumes.

Real Estate

The performer has also been busy in the real estate arena. According to Architectural Digest, Jennifer owns roughly $124.8 million in bi-coastal real estate, covering cities from Los Angeles and Bel Air to Miami and Manhattan.

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Partnerships And Endorsements

Known as the queen of collaborations, Lopez has worked with many brands throughout her career — from Versace to Intimissimi. Lopez collaborated on a jewelry line, Endless Jewelry, in March 2016 and a makeup line, Inglot Cosmetics, in April 2018.

She’s also added footwear to her portfolio by working on two heel designs with Italian designer Giuseppe Zanotti in 2017 and 2018. In addition, Jennifer released a line of shoes with DSW in 2020, and a handbag collection followed.

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Investments And Startups

Key investments and startups contribute to Jennifer’s net worth. Some of her investments include the cruise line Virgin Voyages, Super CoffeeGoli nutritional supplements, and Hims & Hers, a telehealth and prescription delivery company.

As for the startup scene, Lopez has invested in fintech startup Acorns, India-based wellness and yoga startup Sarva, and TruFusion, a fitness center chain offering various fitness programs under one roof.

“I believe business is an art just like anything else I do, and you have to create it every day,” Lopez told The Hollywood Reporter. “I see life as an art, and it’s within your power, just as in your business, to make it as small or as big as you want. Whatever that means to you.”

If J. Lo’s business portfolio astounds you, it might be time to build your empire. Let her journey inspire your own if you dream of being a skilled entrepreneur with varied investments. Starting somewhere is the key. Build on that foundation year by year, and be flexible enough to pivot when necessary.

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By: Wanda Duncan

Wanda Duncan is a multipotentialite entrepreneur and travel and wellness writer. She’s slow traveled since 2010 through Europe, Southeast Asia, and parts of Africa and Central America. Find her work in Fodor’s Travel, Her Agenda, The Black Wall Street Times, Love B. Scott, and WeTravel. Wanda is the founder of Black Women Travel and won the Women in Travel Summit 2023 Bessie Awards Social Impact Award and was nominated for the 2021 Trailblazer Award. Connect with Wanda through her website

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