(Watch) The ROI: Bootstrapping Your Business Featuring Miko Branch, Cofounder Miss Jessie’s


Feb. 25 2019, Published 12:00 p.m. ET

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Welcome to The ROI. A new show hosted by Rhonesha Byng the Founder and CEO of Her Agenda in partnership with Alley.

At Her Agenda, we love a good acronym, the ROI stands for Return On Investment and is a direct measurement of the amount of return on a particular investment relative to the investment’s cost. It ends up being a percentage or a ratio. So in this series, we sit down with creators, and innovators to get to the bottom of this key question…

What is the investment needed in order to create a return on your hustle, your passion, and your purpose?

On our first episode, we sit down with Miko Branch the CEO and Co-Founder of Miss Jessie’s to learn about what it takes to generate a return on investment for a bootstrapped company. Her greatest investment = talent and the partnership she had with her co-founder and sister Titi Branch.


Shot & Produced by Choyce Miller

Rhonesha Byng styled by Raeana

Rhonesha Byng makeup by MeMaCreations

Additional camera operator Kay the Creator


EPISODE TWO: We sat down with Franz Bowen and Travis Weekes of Driven Society. Watch here.

EPISODE THREE: We sat down with Alex Wolf, author, and entrepreneur. Watch here.

EPISODE FOUR: We sat down with designer and stylist RAEANA. Watch here.

EPISODE FIVE: We speak with the founder of GeenieBox Chana Ewing. Watch here.

EPISODE SIX: Netta Jenkins on Diversity & Inclusion. Watch here.

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By: Rhonesha Byng

Rhonesha Byng is the founder and CEO of Her Agenda— a digital media platform bridging the gap between ambition and achievement for millennial women. The site provides access to content and community that gives millennial women access to information and inspiration to help them get started or to move to the next level of their career. Rhonesha is an Emmy award-winning journalist and entrepreneur whose philosophy in life is established by her acronym of N.E.S.H.A. No one Ever Slows Her Agenda. This motto served as the inspiration for Her Agenda. Rhonesha was named to the 2017 Forbes 30 Under 30 list and ESSENCE magazine named her among 50 Founders To Watch. Rhonesha is also the co-founder of the newly formed nonprofit org The Black Owned Media Equity and Sustainability Institute (BOMESI).

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