The Takeover: Exploring The Empire Of Beyoncé’s Diverse Business Ventures

Beyoncé performs onstage during the RENAISSANCE WORLD TOUR at MetLife Stadium

EAST RUTHERFORD, NEW JERSEY – JULY 29: (Editorial Use Only) (Exclusive Coverage) Beyoncé performs onstage during the “RENAISSANCE WORLD TOUR” at MetLife Stadium on July 29, 2023 in East Rutherford, New Jersey. (Photo by Kevin Mazur/WireImage via Getty Images)


Feb. 23 2024, Published 8:10 a.m. ET

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Beauty and hair enthusiasts have been awaiting the launch of Beyoncé’s haircare line, Cécred, since May 2023, and this month, the hair-care line became a reality. The product line includes clarifying shampoos, deep conditioners, nourishing oils, and hair treatments, and all of the products are noted as silicone-free and cruelty-free.

The entertainer is not only a chart-topping and record-breaking musician and performer, but she’s seen long-term success in entrepreneurship throughout her career, venturing into several industries, from fashion and beauty to film and television production.

Beyoncé’s impressive track record of achievements showcases her as a multifaceted entrepreneur. Despite her numerous accolades in the entertainment industry, her versatility and entrepreneurial spirit continue to impress us all. Keep reading for a rundown of her business ventures.

///Beyonce and Jay Z attend the th GRAMMY Awards x
Source: Kevin Mazur/Getty Images Entertainment via Getty Images
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House of Deréon

Beyoncé, along with her mother, Tina Knowles, established the House of Deréon in 2006. The brand was named after the singer’s beloved grandmother, Agnèz Deréon, who was a seamstress, and it offered an array of women’s clothing, including ready-to-wear, couture, and accessories, inspired by Beyoncé’s style and incorporates unique and creative designs. 

Ivy Park

Through a collaboration with Adidas, Ivy Park featured a wide range of athletic wear and leisurewear, including sports bras, leggings, shorts, hoodies, jackets, and more, all designed to provide maximum comfort, style, and performance to women of all shapes and sizes. The final installment of the collection, Ivy Park Noir, was worn by the star during her “Renaissance” tour, showcasing a bold black color palette.

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Fragrance Lines

One of her most notable ventures is her fragrance line, which includes several successful fragrances such as Heat, Pulse, and Rise. Each of these fragrances has its unique blend of scents that are carefully curated to evoke emotions and capture the essence of Beyoncé’s style.

Investments And Endorsements

Beyoncé has strategically invested in various companies and brands. She has also endorsed products for major corporations such as Verizon Wireless, Pepsi, and L’Oréal, to name a few, further expanding her business presence.

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Music Streaming Service

Alongside her husband and business partner Jay-Z, she was a co-owner of Tidal, a music streaming service. Although she later sold her shares, her involvement showcased her interest in the intersection of technology and the music business.

Film Production

Beyoncé has ventured into film production, particularly with projects such as “Homecoming,” a documentary about her iconic 2018 Coachella performance. This venture demonstrates her interest in multimedia content creation beyond music.

Beyoncé’s business ventures and investments show her entrepreneurial drive is evident in her business ventures, which extend far beyond her music career. She has diversified her portfolio and demonstrated her skills as an accomplished artist and a Black businesswoman.

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